10 April 2006
EWAN VOICE HAS AD ITS DAY
SCOTTISH accents are being ditched from TV adverts - because the British public have fallen out of love with Ewan McGregor.
Executives now prefer earthy Yorkshiremen, such as Sharpe star Sean Bean, and bland Home Counties tones to sell their products.
But Scots have kept hold of the banking sector because folk trust us with their cash, according to industry experts.
Leading voiceover agent David Hodge said: "A few years ago Ewan McGregor's accent was the in thing - it was a lot to do with Trainspotting.
"But Martin Freeman has picked up a lot of work after The Office and Tom Baker is very popular after being on Little Britain."
A spokesman for ad agency Hodge's International said: "A few years ago, everyone wanted Scottish accents.
"But these days Sean Bean-type voices are viewed as trustworthy by housewives and are used by supermarkets and big brands."